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Skip the fieldwork timeline
Tap into 10+ years of video already collected, tagged, and ready for analysis.
→ Weeks, not quarters.
Key benefits
What you get from the Social Lens Library.
Six things the library does that traditional research methods cannot.
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Connect numbers to behavior
Pair quantitative findings with the lived experience that explains them.
→ Quant + qual in one workflow.
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Find the unexpected
Discover trade-offs, workarounds, and emotional context surveys never surface.
→ The why behind the what.
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Ethically sourced
Every participant consented to research use. Transparent provenance, no scraping.
→ Audit-ready by default.
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AI-ready data
Behaviorally rich, demographically labeled video for training, evaluation, and bias detection.
→ Built for model teams.
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Researcher-tagged
Trained humans label behavior, emotion, topic, and moment — not automated classification.
→ Filters that actually work.
How it compares
Traditional research vs. the Social Lens Library.
Dimension
Traditional
Social Lens
Time to insight
8–16 weeks
Days
Sample diversity
Often limited
500+ across full demographic range
Cost per study
$$$$$
$$
Reusability
One-and-done
Re-curate as questions evolve
Behavioral evidence
Self-report
Video of real behavior
In practice
Each team has a different starting point.
We curate insights and create custom libraries built around the specific audiences and questions your innovation, insights, brand, and product teams are working on.
Enterprise→
Built in-depth knowledge around luxury buyers
A Fortune 500 brand team needed to understand the lived experiences of Asian, Black, Latino, and LGBTQ+ luxury buyers before briefing creative and activation strategy.
Read the full exampleAgency→
Explored the why behind quantitative trends
A research agency had strong quantitative data showing a behavioral shift. They used the library to find the emotional and contextual drivers behind the numbers.
Read the full exampleNonprofit→
Informed new programs for the disabled community
A nonprofit needed to understand the daily lives, experiences, and unmet needs of disabled adults before designing new programs.
Read the full exampleWork with us
Tell us what you are working on. We will build the right collection for your team.
No commitment required. Start with a conversation.
Contact us →