The Social Lens Library
Real people.
Real decisions.
Real insight.
A library of 20,000+ ethnographic videos from 500+ diverse Americans, tagged by behavior, emotion, and life moment. Subscribe to see the daily lives, needs, and aspirations of the communities you serve.
✓
Researcher-taggedEvery clip labeled by behavior, emotion, and life moment.
20,000+Video clips
500+Participants
10+Years of fieldwork
12Topic Domains
Current panel50+ per priority group
500vetted Americans
A sample that overindexes on hard-to-reach populations nationally — built to mirror the country across every dimension.
Ethnicity
AsianBlackLatinoIndigenousWhiteMultiracial
Age
Gen ZMillennialGen XBoomer
Geography
NortheastSouthMidwestWest
Location
UrbanSuburbanRural
Lived Experience
LGBTQ+People with disabilitiesBlue collarWhite collarSelf-employedSMB ownersLow incomeMiddle incomeHigh income
Key topics coveredacross the library
A wide range of real-life themes — each person opens up on the ones that matter to them.
Shopping & Commerce
🛒Shopping Behavior & Decision-Making
🥦Food & Grocery Shopping
🏷️Category-Specific Shopping
💙Brand Relationships & Perceptions
Money & Finance
💰Financial History & Mindset
📊Money Management
Life & Identity
🎭Cultural Identity & Celebrations
🏠Daily Life & Leisure
🧘Health & Wellness
🗳️Political Engagement & Current Events
Work & Technology
💼Work & Career
📱Digital Life & Technology