Real people on video, organized around what you're trying to learn.
Access video of the real lives, needs, and expectations of the communities you serve, organized around the topics that matter most to your work.
DefineWe CurateExploreGet ReportsStay Updated
DefineWe CurateExploreGet ReportsStay Updated
Define your focus
Start by choosing how you want to engage: select a topic of interest, or meet with an analyst to shape a custom research focus.
We curate your research library
Our team builds a foundation of insight around your focus — analyst-curated themes and findings, real consumer video clips, and expanded or fully custom libraries depending on your level.
Explore in your dashboard
Access everything in one centralized platform: browse insights and video content, navigate trends and themes, and use advanced tools (including AI at higher tiers).
Receive ongoing reports
Stay informed with regularly delivered insights — monthly or quarterly interactive briefs, with increasing depth, customization, and strategic framing at higher tiers.
Stay continuously updated
Your research evolves with your needs: ongoing additions to your library, fresh insights tied to your focus, and greater analyst involvement at higher tiers.
Three ways to work with the Lens Library.
A delivered report on one topic. Good for teams testing the library or nonprofits with a single research focus.
Get startedLive access to one topic's curated video library, with 10 custom questions per quarter. For teams that need to explore beyond a delivered report.
Get startedA fully custom library mixing topics and audiences to meet your needs, with a dedicated analyst relationship.
Contact us| Lens Report | Lens Library | Lens Library + Custom | |
|---|---|---|---|
| Access | |||
| Topic lenses | 1 topic | 1 topic | Custom mix |
| Video clips | Up to 50 | Curated library | Custom library |
| Delivery | |||
| Interactive report dashboard | |||
| Analyst commentary | |||
| Social trend forecasting | |||
| Updates | |||
| New clips and analyst briefs | Quarterly | Monthly | Monthly |
| AI trend updates | — | ||
| Analyst work | |||
| Custom question submission | — | 10 per quarter | 100+ per year |
| Quick Lens reports on demand | — | — | |
| Dedicated analyst relationship | — | — |
Available topic lensesTwelve topics across four domains
Choose one for Lens Report or Lens Library, or mix topics and audiences for Lens Library + Custom.
How people decide what to buy, what makes them hesitate, and what tips them over the edge.
How people plan, shop and feed their households — from weekly runs to what ends up in the cart.
How people approach specific categories — beauty, apparel, electronics, home and beyond.
Which brands earn trust, which ones lose it, and what makes people stay or walk away.
How upbringing, money stories and financial precarity shape how people think about money today.
How people spend, save, budget and make day-to-day financial decisions across income levels.
How people express identity, mark milestones and carry traditions across generations.
How people spend their free time and discretionary dollars — from hobbies and travel to going out.
How people think about their physical and mental health, and the everyday choices they make to feel better.
How people follow the news, form opinions and engage with politics in their daily lives.
How people think about their jobs, careers and what they want from work — in their own words.
What people love about tech, what exhausts them, and what they've quietly given up on.
Community portraitsA full picture of one community
A deep dive into one community across every domain we cover, with benchmarks showing where their experience diverges from the broader population.
Only available at the Lens Library + Custom level.
Black American consumers across generations
How identity, culture and spending power shift from Boomers to Gen Z, in their own words.
Latino American families and financial decisions
How families weigh money, mobility and obligation, with generational differences where the data shows them.
Asian American identity beyond the monolith
Daily life, cultural identity and generational divides across a community rarely treated as more than one demographic.
LGBTQ+ consumers and community
Identity, belonging and consumer behavior, including what mainstream research consistently gets wrong.
People with disabilities, in their own words
Daily life beyond the diagnosis, and how people navigate products and services not built with them in mind.
Generational portraits, by age group
Pick a generation and see how worldview, money and media habits actually look from the inside.
Stay current on behavior, mindset, and adoption trends.
Sign up for webinar invites, new data alerts from the Lens Library, and coverage of how technology and behavior are shifting.
Monthly webinar invites
Live briefings on our latest findings.
Lens Library Briefs
New report alerts when we publish.
Emerging trends
Our take on behavior and mindset shifts worth paying attention to.
Pilot the Lens Library
Our curated video collection plus custom questions tailored to what you're trying to learn.
Answer a specific question or understand a community.
Scoping call
30 minutes to understand your question, domain, or community you need to reach.
Custom pilot design
We design the approach. Could be concept testing, UX testing, message testing, or community understanding using AI and ethnography.
Field and create interactive report
We launch the pilot and deliver an interactive report with curated videos from our Lens Library plus proprietary videos from your custom questions, organized by topic or community.