Deep segment understanding. Without months of fieldwork.
We curate insights and create custom libraries built around the specific audiences and questions your innovation, insights, brand, and product teams are working on.
One project, in numbers
What one team did with the library.
A Fortune 500 brand team was preparing for a major creative and activation push across multicultural luxury segments. They needed in-depth understanding of the lived experiences of Asian, Black, Latino, and LGBTQ+ luxury buyers — not survey data, but the real texture of how these communities think about quality, aspiration, and brand.
We built a custom library drawing from across the Social Lens Library, curated specifically around luxury, identity, and financial decision-making in each segment. The team used it to brief their creative agency and inform activation strategy before a single brief was written.
Four things we can do together.
Fast segment immersion
A guided session through the most relevant collections for your audience — before your next brief, strategy session, or agency kickoff.
Custom curated collections
We build a library matched to your specific segment and research question, drawn from across our 20,000+ clip archive.
Insight reports
We pull the relevant clips, identify the patterns, and deliver a written report with video highlights built for your team.
Ongoing access
For teams with regular insight needs, ongoing access lets your team return to the data as questions evolve across campaigns.