Predictive Empathy in Practice: Using AI to Surface Key Trigger Points
Insights that inform messaging, product, and CX decisions start with understanding why people act, not just what they did. This session shows how AI applied to 20,000+ ethnographic videos surfaces the emotional triggers behind real decisions, and how to take them directly into your next brief.
Register on Zoom →Why attend
- ✓How AI and ethnographic video together surface patterns that change how you see your audience
- ✓The emotional triggers that consistently move people from intent to action
- ✓How to translate those triggers into stronger creative, messaging, and product decisions
- ✓A live demo of the Social Lens Library
What we will cover.
Agenda
What predictive empathy means
Why understanding emotional triggers is now a competitive advantage.
TalkHow AI surfaces trigger points from ethnographic video
Inside the Social Lens Library: 20,000+ videos, searchable by emotion, behavior, and context.
DemoCase study: triggers that moved a category
Real examples of trigger points uncovered for Fortune 100 brands and what they did with them.
DataApplying triggers to messaging and product
Practical frameworks for translating insight into creative, copy, and roadmap decisions.
TalkWhat this means for the next 12 months
Where predictive empathy is headed and how to get ahead of it.
TalkQ&A
DiscussionClosing frame
"The brands that win the next decade will be the ones that understand why people act — not just what they did."
About the presenters.
Julie Diaz-Asper
Founding Partner, Social Lens Research
Julie co-founded Social Lens Research in 2016 and built the Social Lens Library, a proprietary archive of 20,000+ ethnographic videos from diverse consumers that researchers can now search with AI. Her clients include Google, P&G, and Capital One.
Natasha Stevens
Managing Partner, Social Lens Research
Natasha co-founded Social Lens Research and the Social Lens Library, bringing leadership experience from Kantar, GfK, and Material to her work serving Fortune 100 and nonprofit clients.