Lens Brief: Donor Behavior and Mindset Shifts
Findings from 148 donors on what is actually driving giving right now — and what nonprofits can do about it.
Register on Zoom →Why attend
- ✓Findings from 148 donors in their own words
- ✓How giving behavior varies by generation and race
- ✓What actually moves people from intention to action
- ✓The crisis giving window and how long it stays open
What we will cover.
Agenda
About the research
How we built the study and what the data covers.
TalkGiving behavior and generational differences
How giving patterns vary by generation, race, and lived experience.
DataCause priorities and trust
Where donors are putting their money and time, and what makes them skeptical.
DataWhat actually moves people to give
The triggers that turn intention into action — and what the social media signals confirm.
DataThe current moment and what it means for fundraising
Federal funding cuts, donor attention, and a window that will not stay open long.
TalkQ&A
DiscussionClosing frame
"Nonprofits that make their impact clear and local are likely to perform better than those that rely only on a mission statement."
About the presenters.
Julie Diaz-Asper
Founding Partner, Social Lens Research
Julie co-founded Social Lens Research in 2016 and built the Social Lens Library, a proprietary archive of 20,000+ ethnographic videos from diverse consumers that researchers can now search with AI. Her clients include Google, P&G, and Capital One.
Natasha Stevens
Managing Partner, Social Lens Research
Natasha co-founded Social Lens Research and the Social Lens Library, bringing leadership experience from Kantar, GfK, and Material to her work serving Fortune 100 and nonprofit clients.